https://www.sommerkapitan.com/media daily 0.75 2025-04-06 https://www.sommerkapitan.com/publications-1 daily 0.75 2025-11-06 https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1570150590097-B3SE188YWEB35TKF68PU/OA_carousel+banner_call+for+papers.jpg Publications https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1570150861852-I8EV249P3HET69NWBMN4/books.jpg Publications https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1505538655305-AKLGFLO76D3WE8H6BIJ7/0M7A5695.jpg Publications 9 months pregnant and still teaching? You betcha. Circa 2017. https://www.sommerkapitan.com/about daily 1.0 2023-09-21 https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1538174514368-X00I8HY080I5UQNW3IUU/SommerKapitan-16.jpg Home - I dig my job. As a marketing scholar, I get to ask how we can use the amoral tools of marketing to move people. What makes marketing effective? How can we better protect consumers against the onslaught of a new marketing message every 2.7 seconds? And… how can we use marketing to build social good? I teach students, train student researchers, collect data and analyze studies, publish meaningful research, work with media to translate the science of what we do, and work with industry to maximize their power to move people. Whew! Did I mention I dig my job? https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1570146474050-G7KZ3D6NRK2QWVKMT4AS/AUT-Slideshow-Media-5-1.jpg Home - My academic home. Auckland University of Technology is home. We value teaching as much as research, and we complement both with a high level of industry involvement that means my work delivers on current industry needs. AUT is also the centre of the universe for me (though it’s far from the rest of the world in Auckland, New Zealand). The campus is 5 minutes from the waterfront, 20 minutes from East Coast beaches, and 40 minutes from West Coast beaches and the Waitakere mountain ranges. https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1574285858934-9U8VNQRS5D4B3B1C2MZ0/Spencer.png Home - Dr Spencer M. Ross Spencer is an associate professor at University of Massachusetts Lowell. Here’s his take: I like specialty coffee. I like new technologies. I believe the world could be more equitable. Sometimes, my work touches on all of the above. View our collaborations here, here and here. https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1574285868731-4HN6WG06AJKR107NWR1M/Ann-Marie-Kennedy02.jpg Home - Dr Ann-Marie Kennedy Ann-Marie is an associate professor in marketing at the University of Canterbury, New Zealand. She specialises in marketing ethics, marketing for behaviour change, and macromarketing. View our collaborations here, here, here, here, here, and here. https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1574286340450-HX6H3BL6J6BWILWB7P7Z/Sarah+Mittal.jpg Home - Dr Sarah Mittal Sarah is director of the U.S. Behavioral Science Center at Ipsos North America. Sarah researches (and loves to talk about) experiential consumption, materialism, loneliness, consumer happiness, evolutionary psychology, frugality, risk seeking, and perceptions of sales personnel. View our collaborations here and here. https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1617756689149-NEQT8PGP8CQDDHNOCD2H/Jessica+Vredenburg+AUT+headshot.jpg Home - Dr Jessica Vredenburg Jessica is a senior lecturer in marketing at Auckland University of Technology. Her primary scholarly research centres around branding, in particular brand activism, sports marketing & sponsorship, and services automation & retail. View our collaborations here, here, here, here, here and here. https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1618186969861-SVS8GCNVCZJ49HPY4FG9/190710+Dr+Joya+Kemper.jpg Home - Dr Joya Kemper Joya is a senior lecturer at the University of Canterbury. She is passionate about environmental and social issues in consumption and production and specialises in healthy and sustainable consumption, the circular economy and behavior change. View our collaborations here, here, here, here, here and here. https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1618178582948-FSQS4O08SEEOJI6W5AF2/Patrick.png Home - Dr Patrick van Esch Patrick is an assistant professor of marketing at Kennesaw State University in Georgia. View our collaborations here, here, here, here, here, and here. https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1618014473642-5MY8XRHNE3GNFJG6NM4U/Erol+mug+shot.JPG Home - Erol Pala Erol is a PhD student in the marketing department at Auckland University of Technology. His main research interests are digital marketing, social media and consumer behaviour. View our collaborations here. https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1617754420536-VLYL3AN2UMJFG6SI6V3C/Jojo.jpg Home - Yujun Xu (Jojo) Jojo is a PhD student in the marketing department at Auckland University of Technology. She is interested in influencer marketing, social media, and endorsement advertising. View our collaborations here. https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1635983158823-5MZYPZDKVOTV69PZ3E2M/Penny.JPG Home - Penny Munro Penny is a PhD student at Aukcland University of Technology. Penny is interested in the effects (or not) of the science around climate change and sustainability on everyday grocery household shoppers. Penny has an extensive commercial background in fmcg consumer marketing, media and consumer research previously working for such organisations as Nielsen, Fairfax, Douwe Egberts, Gillette, and Glaxo SmithKline. View our collaborations here. https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1574287634086-IIRHRTQ59UWO2X6LCD1I/Ryf+Quail1.jpg Home - Ryf Quail MD of Comexposium – ANZ and SEA, Ryf Quail’s career spans more than 20 years across publishing, media, marketing, data, tech and digital. We collaborate on ad:tech auckland and the iMedia Brand Summit. Ryf has also guest lectured in my classes and mentors final-year undergraduate students here at AUT. https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1574287845162-EG1N8UDOYADLA69ALU78/JANE+STANLEY.jpg Home - Jane Stanley Jane has been part of marketing leadership teams for the past 15 years, with international experience spanning data, digital, Technology, CX and media. Currently she is CEO of Hearts & Science in NZ, a renowned global communications agency. Jane is a core advisee to the AUT marketing department and my own advanced marketing strategy course. We also collaborate on ad:tech auckland, and Jane mentors final-year undergraduate students in marketing here at AUT. https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1617159298781-YGDT1V7NQ0PZCYU15T72/jake.JPG Home - Jake Shand Jake is an experienced executive and senior marketer with a strong track record in managing, building, and leading major B2C and B2B businesses. Jake has had a strong focus on digital in a series of increasingly senior positions. He is a lover of digital, design, and human connection. Jake has worked across music, media, fashion, retail, fast-food, and fitness industries (and beer). He has held senior roles in marketing and general management at Stuff as the Head of Neighbourly, Burger King, Beachbody, McDonald's and Les Mills International and also founded the cutting edge retail business, the Coolstore. Jake is a core advisee to the AUT marketing department and to my own advanced marketing strategy course. He mentors final-year undergraduates students in marketing here at AUT. https://www.sommerkapitan.com/sustainable-consumption daily 0.75 2025-11-06 https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1570147671377-1N5CGKDXQAKGJH0KGRQN/green+supply+chain.png Sustainable Consumption https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1570147785165-DB426CL8IGTQK0KZOZIX/green+consumers.png Sustainable Consumption https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1570147846333-SMROJORGJA5CMNZHVG0X/sustainable+decisions.png Sustainable Consumption https://www.sommerkapitan.com/soicalinfluencers daily 0.75 2025-11-06 https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1570152164390-9LJDHJAILO3KUZSK09OV/SocialMediaInfluencers-20180322110913452.jpg Influencers https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1658724751175-7D572H01MWD02UKY8HIX/iMedia+Brand+Summit+2022.JPG Influencers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1616374422410-HK30B1VRS2URW377I111/webinar.PNG Influencers https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1616987587236-EEIC5SWZW15ZEZ62MVZ7/IMG_4320.JPG Influencers https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1572906440090-2TQ7ENH894QMZJTAROB1/IMG_0702.JPG Influencers https://www.sommerkapitan.com/consumerpsychology daily 0.75 2025-05-20 https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1570153573828-RN0TLCZCDF1CSEV56N7E/consumer-behaviour-1128679.png Consumer Behaviour https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1570160835203-JNH7444XV9VAHQK6YYE4/book+frances+cook.JPG Consumer Behaviour - and…even in a real book! The power of #AUTresearch! I share the spotlight as a quoted expert examining consumer financial decision making and broke people mistakes in this accessible, easy-ready from Frances Cook now in stores. https://www.sommerkapitan.com/socialmarketing daily 0.75 2025-11-06 https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1570155616521-RPDJ0899JSCPPMH3BR8Z/cropped-site-icon.png Social marketing https://images.squarespace-cdn.com/content/v1/59bc8204f43b5512972653f8/1616374887952-J36TB179HT00JCMZUYEW/IMG_0989.jfif Social marketing https://www.sommerkapitan.com/study-results daily 0.75 2025-08-07 https://www.sommerkapitan.com/new-page-2 daily 0.75 2026-03-20